Tutorials / Trust icons

3 min · Trust icons

Choosing badges that match your store

Which icons to show, and which to leave off.

1. Only real policies

If you do not offer free shipping or a 30-day return, leave those badges off. A false icon costs more trust than it gains.

2. Keep the row short

Three or four strong badges next to checkout beat a long wall of icons. Shoppers scan; they do not read a list of twelve.

3. Match the payment row

If you show accepted payment marks, show the ones your checkout actually accepts.

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