Blog
Notes from the team.
Guides on social proof, timers, and trust icons — written for merchants, not for keyword stuffing.
Honest social proof on Shopify: what to show, and what to skip
A practical way to add sales popups, sold counts, and trust icons without inventing activity your store does not have.
When a product-page countdown timer actually helps
Use a timer for a real deadline. Hide it when the offer is not ending. Three modes that match how merchants actually run sales.
Trust icons that do not slow the product page
A short row of guarantees next to Add to cart is enough. How to add them as a theme block instead of another script in the header.